CONNECTED TV


"With an estimated 88.7 million connected TV households in the U.S., or 71.6% of all households,” living room viewing has become a more personalized, choice-driven experience that opens the door to new opportunities for advertisers to connect with consumers.

Source:  eMarketer, Aug 16, 2018

WHAT IS CONNECTED TV ADVERTISING?

Connected TV (CTV) refers to any TV that can be connected to the internet and access content (Hulu, HGTV, A&E, ABC, ESPN) beyond what is available through normal offerings from a cable provider.  It also refers to devices (smart TVs, Apple TV, Roku, Amazon Fire Stick, Playstation) that use a television as a display and can connect to the internet. 

Connected TV viewership is creating new ways for advertisers to reach their target audiences by combining the impact of TV with the precision of digital.  With CTV, advertisers can now target, measure, and retarget TV-viewing households across other devices and channels including display, mobile, native and audio. 

Exact Digital Advantage

We open the doors to  incremental audience on Connected TV.

We tap into premium, non-UGC and brand-safe content with scale.

We provide a data-driven,
audience-focused, and measurable approach that makes TV buying smarter.

We can tie purchases and other conversions to TV ad exposure.

Targeting Capabilities:

  • Behavioral Targeting
  • Demographic Targeting
  • Contextual Targeting
  • Time-of-Day Targeting
  • Device Targeting
  • Geo-Targeting
  • Retargeting

Tip:    Advertisers have the opportunity to create a full-funnel strategy with CTV by retargeting TV-viewing households who have seen your CTV commercial across other devices and channels, and attribute online purchases to users watching connected TV.

Benefits:

  • 1:1 targeting of valuable customers and their household in real-time
  • 30 seconds or less TV-spot
  • Non-skippable ads with completion rate typically averages 95 percent or higher
  • Reaching 77% of millennials, aged 34 or under
  • Reaching users who spend on average 42 hours per month using OTT devices
  • Measure the impact of digital advertising by attributing online purchases to users watching connected TV
  • Premium advertising opportunity
  • Fraud-free
  • Brand safe and Non-UGC

OTT Inventory: (Tier 1)

  • A&E
  • Fox Networks
  • Discovery
  • ESPN
  • Scripps Networks (HGTV, Food Network, Travel Channel, etc)
  • Bonnier
  • AOL On
  • Snag Films
  • AMC
  • ABC
  • MLB.tv
  • The CW
  • PBS
  • Newsy
  • Turner
  • Twitch
  • Drama Fever
  • Bloomberg
  • CBS
  • NBC
  • CNN
  • Dailymotion
  • Crunchroll
  • Popcorn Flix
  • Vidillion
  • Young Hollywood

OTT Inventory: (Tier 2)

Tier 2 inventory includes national, regional and local news networks.  It also includes user-generated content,  apps and syndicated content. 

  • Ad Exchange by Google
  • TEGNA
  • Sinclair Media Networks
  • Chick Trends UK
  • The Chive
  • BET
  • VICE
  • Viceland
  • TV Guide
  • Roku
  • DIRECTV
  • SlingTV
  • SambaTV
  • Vudu
  • Pluto
Close Menu