PROGRAMMATIC E-MAIL MARKETING

#1 Direct Response Marketing Online
Consumer-First Focus
Building Strong Relationships

Programmatic email marketing is a consumer-first, permission-based targeting solution that builds strong relationships with your customers.  Email marketing is still the #1 direct response marketing tool online.  We are able to engage and re-engage with your customer at multiple touchpoints with creative messages that’s geared towards driving results. 

For an ultimate cross-channel marketing solution, we can intersect email with display advertising and other programmatic solutions to target the same consumer.  We can target based on their shopping interest, demographics, psychographics, purchasing history, location, interest, household income and more.   

Programmatic email marketing is a great compliment to direct mail.  A marketer can reach their specific target market by leveraging Exact Digital’s solution the same way they used direct mail acquisition in the past. 

Exact Digital Advantage

We have a dedicated and diligent team who maintains and updates our unsubscribe lists and follows quality assurance process that verifies that all broadcasts are CAN-SPAM compliant.  Every record received also has an opt-in date, IP and source for compliance purposes.  Our team follows the best data security practices to ensure all of our compliance steps are followed.    

  • High-quality data, with roughly 1.5 million fresh pieces of data per month
  • Access to 200,000,000 double opt-in email addresses, scrubbed monthly, making it the largest and most “hygienic” database
  • Our database has more than 140 million consumer and business emails, time stamped to verify recipient’s consent
  • Hundreds of targeting options
  • Reach local/regional and national audiences
  • Deep technical solutions that guarantee better delivery to target consumers email boxes
  • Focus on quality delivers an average of 12-15% open rate, 1-3% CTR

Case Studies

#1 CASE STUDY

Industry: Banking/Loans

Subject Line:

“Low Fixed Rate Home Equity Loans”

Targeting:

  • Ages 45-65
  • HHI $75k
  • Homeowners
  • Zip codes around Bank

E-MailCount:

  • 156,613

Results:

  • 18,477 opens (11.8%)
  • 2,758 clicks (1.8%)

#2 CASE STUDY

Industry: Automotive

Subject Line:

“Upgrade Today and Save on Your New Toyota”

Targeting:

  • 15 mile zip code radius
  • 2011-Present Toyota owners
  • Auto Intenders
  • Credit Score 550+

E-MailCount:

  • 330,000

Results:

  • 39,489 (11.97%)
  • 6,195 clicks (1.78%)
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