What is Programmatic?
Programmatic ad buying is simply the use of software to buy digital advertising. It leverages real time bidding in a live auction environment and represents the most efficient and scalable digital solution making it easy to reach your ideal target audience anywhere, at any time, on any device. Programmatic is also highly measurable. By looking at ad campaigns and performance data together, marketers can pinpoint whether an ad creative and site design are working. It also allows marketers to optimize mid-campaign for a better ROI.
Today, with the shift in consumer behaviors and the ongoing changes with digital channels, it’s more important than ever for marketers to meet consumers where they are. “… marketers who meet [consumers’] expectations and deliver relevant information and the best experience at the right time will find themselves ahead of the pack, Google Analytics 360 “Connecting insights across the consumer journey.”
Programmatic advertising, with advanced capabilities, delivers meaningful results to your business with precise audience targeting, real-time insights and campaign optimization.
What is Omnichannel Marketing?
In today’s digital age, the average consumer is continually moving between the digital and physical marketplace. Lines between traditional business and marketing are blurred and boundaries are often pushed.
Display advertising is an effective way to get your brand message in front of your precise target audience across any website and across any device. Why programmatic display?
- we deliver the right message to the right person at the right time
- we monitor campaigns across many channels to determine how effective a creative ad is and how the ad influences a user to take an action to visit a website
- we monitor users’ browsing behaviors on your website to measure conversion or to re-engage a user who has left your website
- We use data insights to optimize and improve overall campaign performance
- We prioritize campaigns with above the fold inventory
- We implement 3rd party brand safe measurements
- We guarantee a .1% CTR on regular display campaigns
With an estimated 88.7 million connected TV households in the U.S., or 71.6% of all households, living room viewing has become a more personalized, choice-driven experience.
Advertisers have the opportunity to create a full-funnel strategy by retargeting TV-viewing households who have seen your CTV commercial.
Industry analysis put global monthly listenership between 600 million and 900 million. With 2.3 billion smartphones in the world makes programmatic audio an enormous opportunity for advertisers
Programmatic audio advertising gives advertisers an opportunity to connect with their customers on a personal level, with non-skippable, brand-safe audio advertising.
With 80% of people starting with Google search to find or research products and services, paid search advertising should be a top priority in any digital marketing strategy.
We are a Premier Google Partner with a team of Google experts providing feedback on all campaigns to ensure best practices are followed and search campaigns are optimized for best performance.
85% of U.S. Internet Audience watch videos online and half of U.S. Consumers subscribe to paid streaming and more than 500 million hours of videos are watched on YouTube a week.
Find your audience in the new television landscape of streaming video. We offer Pre-roll, Facebook video, ConnectedTV, Full Episode Players and YouTube.
Native advertising is perfect for brands to reach their audience by creating high impact, high click-thru-rate (CTR) campaigns that fit seamlessly into the overall content of nationally recognized publisher sites.
Programmatic email marketing is a consumer-first, permission-based targeting solution that builds strong relationships with your customers. Email marketing is still the #1 direct response marketing tool online.
Advanced spatiotemporal mapping allows for targeting potential customers within a defined geographic area. Geo-fencing constructs a virtual boundary which allows advertisers to send mobile advertising to anyone entering the area in real-time or within the last year.
Exact Digital Advantage
Our Campaign Managers have skin in the game. Campaign Managers are financially incentivized by meeting our quality assurance and CTR guarantee. They are dedicated to campaign delivery and performance by leveraging a revolutionary advertising technology platform which monitors the full life-cycle of a marketing campaign.
Transparency and Accountability
Technology: We use theTradeDesk as our primary demand side platform, which has consistently been rated the top DSP by many different industry measurements and is considered the best platform for guaranteeing high quality traffic and execution. We also optimize their platform for scaling hyper local marketing campaigns.
Quality: Programmatic solution guarantees 98%+ human traffic by using a blend of quality filters, focus on site quality, page position, time of day and guarantee the highest quality delivery available in local programmatic advertising.
Audience quality: We apply WhiteOps, Peer39 and Demand Side Platform measures to every programmatic campaign which eliminates robot traffic pre-bid, protecting marketers from wasting their ad dollars on non-human users.
Site / Inventory: Campaign delivery to Quantcast top 5,000 websites, protecting advertiser’s brand and improving programmatic campaign performance.
Delivery Measures: Our professional campaign management team will day-part advertiser’s campaign to only run between 5am and midnight and exclude inventory below the fold. These are two ways we add additional protection to make sure people see your ads and when they’re ready to make a purchasing decision.