85% of U.S. Internet Audience watch videos online and half of US Consumers subscribe to paid streaming
Programmatic video advertising is a great way to emotionally connect your customers to your brand across multiple platforms and devices.
Programmatic video advertising can take the form of snackable videos about your products and services or a series of videos that move your customer further down the buying funnel. Retargeting is another powerful way to re-engage with your customer through a series of snackable video ads with different messages to target your audience at different times.
Pre-roll video increases brand recall and has a positive impact on all devices. Find your audience in the new television landscape of streaming video across Facebook, ConnectedTV, Full Episode players and YouTube.
- 90% of users say that seeing a video about a product is helpful in the decision process
- Increase favorability
- Boost brand association and engagement
- Drive intent to purchase advertised product
OMNICHANNEL VIDEO STRATEGY
An omni-channel video strategy is a seamless, integrated experience across multiple devices and touchpoints. Combining Programmatic Pre-Roll, Social, Search / YouTube and ConnectedTV will maximize your reach and place your video ads in front of interested consumers regardless of where they choose to consume content.
EXACT DIGITAL ADVANTAGE
We are tapped into 20 ad exchanges such as Doubleclick AdExchange, Index Exchange, and Telaria and more. Programmatic video can reach a narrow target market in a hyper-local geo location, layering on several different tactics within a multi-channel strategy with campaign optimization, improving performance and maximize ROI.
- Day Parting
- IP Targeting / Device ID