taste and see
Test a new concept to reach a millennial audience with hyper-local, highly visual and authentic video content under a new brand, taste and see. The taste and see video content focused on immersive storytelling. It allowed the audience to experience the story for themselves.
Create distinctive lifestyle and entertainment vertical that focused on things to do in the local market
Produce authentic and immersive video content that told a story, highlighting Florida beaches, theme parks, concerts and popular bars & restaurants.
Created a new brand in the local markets, taste and see.
Defined the brand image, brand voice, and marketing collateral materials.
Hired digital reporters to focus solely on producing compelling video content through immersive storytelling.
Executed across social media (Facebook, Instagram and SnapChat) to reach a younger millennial audience.
Launched in 5 markets: Tampa Bay, West Palm Beach, Ft. Myers, Buffalo and Nashville.
Created taste and see tv-segments to tap into tv audience to grow taste and see brand in local markets
Successfully increased and reached a millennial audience across all digital and social channels. Learn More
Increased digital revenue by leveraging taste and see digital reporters as micro-influencers to create unique and immersive stories for local brands.