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TELL YOUR STORY

 

All great stories start with a great strategy that comes to life with great creativity. We partner with you to elevate your brand through creative content to create deeply meaningful and engaging digital and real-world experiences.

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Brand Strategy

We take a comprehensive approach to branding, image-development and content creation to ensure every visual touchpoint for our client’s brand is engaging and consistent. 

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Creative Development

Creative development starts by understanding your customers, their network behavior and your brand value proposition. With this, we can select a strategy to fit your business objectives that will capture the attention of your audience with visually stimulating and rich data-driven solutions.

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Multi-Platform Execution

We communicate and execute your brand message across multiple consumer touchpoints.  We combine multiple products to create brand awareness, buzz and targeting parameters to reach your audience at the right time with a precise message.

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Measurement

We work with our clients to establish upfront KPIs that align to client’s business objectives during the lifecycle of the digital campaign. We combine performance and ad campaign data to pinpoint whether an ad creative, site design, target audience and/or digital channels are performing, and we optimize the ad campaign and digital channels for a better ROI. 

taste and see

Test a new concept to reach a millennial audience with hyper-local, highly visual and authentic video content under a new brand, taste and see.  The taste and see video content focused on immersive storytelling.  It allowed the audience to experience the story for themselves. 

objective

Create distinctive lifestyle and entertainment vertical that focused on things to do in the local market

 Produce authentic and immersive video content that told a story, highlighting Florida beaches, theme parks, concerts and popular bars & restaurants.   

 

strategy

Created a new brand in the local markets, taste and see. 

Defined the brand image, brand voice, and marketing collateral materials.

Hired digital reporters to focus solely on producing compelling video content through immersive storytelling. 

Executed across social media (Facebook, Instagram and SnapChat) to reach a younger millennial audience.

Launched in 5 markets:  Tampa Bay, West Palm Beach, Ft. Myers, Buffalo and Nashville.

Created taste and see tv-segments to tap into tv audience to grow taste and see brand in local markets

 

results

Successfully increased and reached a millennial audience across all digital and social channels. Learn More

Increased digital revenue by leveraging taste and see digital reporters as micro-influencers to create unique and immersive stories for local brands. 

HSN

(Home Shopping Network)​

Transforming the HSN brand into a direct-to-consumer business through multi-channel approach that disrupted the retail landscape while continuing to be relevant to its customer-base, growing new customers in a new and different way, and attracting brands to sell products on Home Shopping Network.  

objective

Created a personalized and customized 360 degree (channel agnostic) customer experience through tv, social media, website and mobile. 

Attract top U.S. brands (Lancome, Coca Cola, Sephora, Beats by Dre, Disney) to showcase their product on HSN

 

 

 

strategy

Created points of differentiations through relevancy, content marketing, engagement in order to build “trust” with their customer. 

 Executed across multi-channel (tv,  all digital and social channels)  

 

results

Increase revenues to a $3 billion dollar business, annually.

Added 1,000 jobs in local community.

Raised customer engagement and company net promoter scores.

 

 

FOX 4

FOX 4, In Your Corner, serves the southwest Florida market (SWFL) with breaking news, traffic and severe weather coverage with a promise to keep its local community safe. 

objective

Continue to be relevant in the local market by redefining Fox4 brand to drive a deeper connection with its tv-viewers. 

 

 

 

 

 

strategy

Completed visual redesign of FOX 4, (Fort Myers/Cape Coral) through virtual set, Digital/TV/OTT graphics.

Developed graphics package and 360 virtual set including new weather and traffic presentation to enhance and  elevate Fox4 brand local market.

Launched new visual brand on tv, digital and social. 

results

Raised local meter ratings in late news.

Launched a virtual environment first in the U.S. for a local news operation.

 

 

 

 

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